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Olivia Greenway, travel journalist and copywriter

Copywriting

See my dedicated copywriting page here: Richmond Copywriting 

What exactly is copywriting or ‘content creation’?

‘Copy’ is the printed words that make up a page or paragraph of text and so ‘copywriting’ is the art of supplying these words. There is a subtle difference between content writing and copywriting: with copywriting one is generally persuading; content writing is explaining.  In both cases, it’s words – used in the right place, in the right order.

Anyone can write, right?

I’m sometimes told anyone can write. All you need is a laptop. Why should I pay for a copywriter? In the not too distant past, businesses wanting websites built got a designer to do all sorts of clever snazzy stuff  – all bells and whistles – and then when things went a bit over budget, decided to write the content themselves.

My friends have granite-topped worktops in their kitchens, are avid cookery programme watchers and have a library’s worth of cookbooks, but it doesn’t mean they are good cooks. Only a few people can write well.

Writing for the web or web content creation

If the copy is for the web, it needs to get the reader there in the first place (compelling, succinct copy, solid SEO) and hopefully keep them there (low bounce rate).  I’m a trained journalist with a demonstrable track record of delivering results. I’m SEO certified and a keen user of social media, all good news if you are looking for a copywriter.

What can a copywriter do?

A copywriter is good with words and will craft them cleverly to get your message across, whatever it is. Shiny, sparkling, succinct copy is what today’s world demands. There are a lot of words out there: I will make sure yours count.  Travel, food and lifestyle are my strengths but I’m happy to write about most topics. If you want a wealth of rich life experience to draw on and someone who is reliable, do get in touch.

olivia_greenway

Examples of what I do (not an exhaustive list):

  • Website copy – natural copy with strong SEO awareness
  • Article writing – print or online
  • Content design using Agile method (focusing on user need)
  • Rewrite website copy
  • Brochure copy – print or online
  • Product information
  • Facebook Pages
  • Social Media overview

Seriously poor websites

There are some terrible websites out there:

  • hotel websites with well-hidden contact details;
  •  random images that tell you nothing, but just look nice;
  • restaurant websites with no menus;
  • websites with sound and flash images;
  • websites where you have to drill down to find basic information;
  • lots of general rambling: we want specifics

Old-fashioned websites either focus on how clever the designer is or want to tell the world about their wonderful product/service with little regard for the end user.

Your potential clients or customers are busy.

If your website doesn’t do the job and quickly, your client will go elsewhere.

It takes less than 5 seconds for someone to decide whether to stay on your website.

Why not let me help you?

Who have you worked for?

  •  St James Publishing House on several of their large celebration volumes
  •  Bespoke India website – extensive copy – drawing on my regular visits to the country
  •  Travel copy for Princes Cruises
  •  10,000-word project for Travel2 for a cruise brochure
  •  Online travel training manual  for a Middle Eastern tourist board
  •  blogging for a software company and a food provider
  •  rewritten copy for a hearing aid website that was a bit too technical
  •  rewritten information about a passive house scheme abroad that was too boring and written in unnatural English

I’m happy to supply work examples. I’m a member of the Professional Copywriters’ Network.

How much will it cost?

I normally charge a day rate for projects with a small reduction for some charities or non profit organisations.   I currently have a minimum charge of £300 per assignment. My day rate is from £350. I quote a day rate for an assignment that is going to take more than seven hours’ work. Price depends on complexity of the work and number of revisions. VAT will be added to all invoices. Terms are 15 days. New clients are normally required to provide 50% of the fee upfront.

Brief, work schedule and payment

A full brief and contract, together with payment schedule if applicable (usually for larger jobs), will be agreed by both parties before work starts.

How much notice do you need?

Although I have a network of talented people I can call on for some help, I’m a one-person business and don’t sub-contract my work, so there may be times when I have to turn assignments down. If you think you might need me, I suggest you don’t wait until it is urgent.

What am I like to work with?

I’m friendly and efficient and won’t take on extra work when I’m too busy to give it my full attention. I always meet my deadlines. I depend on my good reputation for more work. Please read the testimonials on my ‘about’ page or on LinkedIn from satisfied clients.

How do I contact you?
Please send a short email and I’ll arrange to discuss the work over the phone at a mutual time to suit or we can do it all by email. If it’s a big job that needs a face to face, I’m happy to meet in London or within easy reach. I look forward to hearing from you.

Email: olivia at richmondcopywriting dotcom

Trips 2018/2019

2019

January: Zanzibar

March: Cape Town & Pretoria

May: Slovenia

October: South Africa (tbc)

November: Kenya (tbc)

 

Trips 2018

March:  New York, including Frick Gallery

May:  Vietnam including Halong Bay

June:  Giverny and Monet’s garden

June:  Majorca

December: Hyderabad and Chandigarh, India

Trips 2017

January: Johannesburg, Pretoria, Swaziland, Mozambique, Zimbabwe
February: Bangalore
April: Lake District
May: Malaga
September: Mexico, Cancun
November: Delhi, Agra, Shimla
December: Berlin, Prague, Budapest, Venice

Trips 2016 (not clickable)

January: Oxford, Tenerife
February: Hampshire
March: Manchester
April: Sicily, Germany
October: Bangalore, New Delhi
November: Bangalore, New Delhi
December: Dar es Salaam, Tanzania

List of trips 2015 (not clickable)

January: European ski resorts; Milan
February: Germany, Austria, Switzerland
March: Istanbul, Jersey, Vienna, Prague, Budapest
April: Road trip Ireland
May: Road trip France, Germany, Benelux and Copenhagen
June: UK luxury hotels
December: Cannes

List of trips 2014 (not clickable)

January Weimar, Vienna
February - Berlin, London
April - Chicago, Toronto, Montreal
May/June - Driving trip, Spain
July – Majorca
July - Paris
August - Southern UK
September – Northern Italy including Venice
October - South of France
October/November - Germany, Austria and Switzerland
December - Cape Town, Durban, driving along Garden Route South Africa, Kenya, Rwanda

List of trips 2013 (not clickable)

  • January - Tenerife
  • March - Istanbul
  • April - Italy luxury hotels - mid and southern Italy including Sicily
  • June - Las Vegas
  • June - Massive west coast road trip - Vancouver, BC
  • June - Seattle, Portland, San Francisco, Napa Valley, Santa Barbara, Los Angeles, Santa Monica, San Diego
  • September - Washington DC, Maryland, Delaware, Virginia
  • September - Carolinas, Georgia, northern Florida (Talahassee area)
  • September - New Orleans, Orlando, Miami; Vancouver
  • October - Puglia, Italy and Milan

List of trips 2012

  • January - Hawaii, USA
  • February - France - Le Touquet, Lens, Lille
  • March - Nelamangala, India
  • July - Milan, Italy
  • August - Buenos Aires, Argentina
  • August - Iguazu Falls, Brazil
  • August - Montevideo, Uruguay
  • September - Delhi, India
  • November - Dubai, UAE

List of trips 2011

  • January - Madeira, Portugal
  • February - Bangalore, India
  • April - British Virgin Islands, Caribbean
  • May - Sicily, Italy
  • May - San Francisco, USA
  • June - Bangalore and New Delhi, India
  • July - Prague, Czech Republic
  • July - Munich, Germany
  • July - Washington DC, USA
  • August - Lake District, UK
  • September - La Grande-Motte, France
  • Annapolis, USA
  • October - Buenos Aires, Argentina
  • December - Helsinki, Finland
  • December - St Petersburg, Russia

List of trips 2010

  • February - India - Kerala & Chennai
  • March - Manchester & the North West
  • March - Austria
  • April - Czech Republic
  • May - Lake District
  • June - Cologne
  • July - India - Bangalore and Delhi
  • August - Eastern Cape & KwaZulu-Natal, South Africa
  • September - Grasse, south of France
  • September - Wick, Scotland
  • October - Utah, USA
  • December - Montreal, Canada
  • December - Madeira, Portugal
Olivia Greenway, travel journalist and copywriter
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